How blogs are shaping the media, politics (PRSA)

Another view on how blogs are shaping the media, politics
(Mar.29, 2006)

“Nothing I have witnessed is as potentially transformative of media and politics as the emergence of blogging — or rather, the emergence of the ‘voice of the people through blogging,’” says journalist David Kline, who recently participated in a webchat hosted by the U.S. Department of State.

Kline, author of the book “blog! how the newest media revolution is changing politics, business, and culture,” discussed the function of blogs in the political arena, how blogs fit in with mainstream news media and the blogosphere’s evolution.

“My own theory is that political bloggers will make it more possible for previously unheard voices to be heard and attract an audience — and for streams of political opinion outside the traditional two-party [Republican and Democrat] rhetoric to gain a following,” said Kline.

For the full transcript:

http://usinfo.state.gov/eur/Archive/2006/Mar/27-734425.html

(An article by Public Relations Society of America;

Click here to visit PRSA website)