News Communicate

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"MBA STUDENTS LACK TRAINING IN MANAGING CORPORATE REPUTATION"(PRSA; February 11, 2005)


NEW YORK
(February 11, 2005) - At a time when corporate reputations are more significant than ever, with scandals and financial downturns sapping shareholder support, undermining consumer confidence and tarnishing some of the most trusted corporate brands, a new study indicates that MBA students are receiving little if any preparation on how to manage corporate reputation issues... (Click here to read more)

(An article by Public Relations Society of America)

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