The Vikings are coming | BBC news

Icelandic companies are buying a stake in most parts of British life, football being the latest. But how is the country with a population the same of Doncaster staging a Viking invasion?
Woolworths, House of Fraser, Hamleys, Karen Millen, Oasis, French Connection, Whittards and, of course, Iceland. Much of the British high street now has a little bit of fire and ice in it - in the form of Icelandic investment.

For a country with a population of just over 290,000 - roughly the same as Doncaster - Icelandic businesses are starting to become an increasingly important deal maker in the City...

By Denise Winterman BBC News Magazine
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