PRSI | The new elected Public Relation Society of Iceland executive management

The new elected PRSI executive management met on their first assemblage March 30. The strategy was determined on this first assemblage and as well the deviation of the executive management.

Gudjon Palsson, the CEO and founder of Grey Communication Iceland (GCI), is the new President of Public Relation Society of Iceland and Helga Gudrun Jonsdottir at B&L, is the new Vice-Chairman.

The new Accountant of PRSI is Hulda Bjarnadottir at KOM and Pall Þorsteinsson at Inntak is still the Secretary since last year. The new member of the board is Valþor Hlodversson at Athygli and is as well as the new president of Board of Ethics.

"MBA STUDENTS LACK TRAINING IN MANAGING CORPORATE REPUTATION"(PRSA; February 11, 2005)

NEW YORK (February 11, 2005) - At a time when corporate reputations are more significant than ever, with scandals and financial downturns sapping shareholder support, undermining consumer confidence and tarnishing some of the most trusted corporate brands, a new study indicates that MBA students are receiving little if any preparation on how to manage corporate reputation issues... (Click here to read more)

(An article by Public Relations Society of America)

Fake news via Google: a work by a teenager (PRSA)

Spreading fake news via Google: What a New Jersey teen did
(Mar.29, 2006)

Earlier this month, a New Jersey teenager submitted a fake press release about being hired by Google to — Google News, which promptly posted the submission on the world’s most popular Web site for news.
In an article published by The Christian Science Monitor March 29, the incident, while unusual, illustrates the hazards of Google’s automated approach to picking news stories...(Click here to read more)

(An article by Public Relations Society of America(PRSA)

How blogs are shaping the media, politics (PRSA)

Another view on how blogs are shaping the media, politics
(Mar.29, 2006)

“Nothing I have witnessed is as potentially transformative of media and politics as the emergence of blogging — or rather, the emergence of the ‘voice of the people through blogging,’” says journalist David Kline, who recently participated in a webchat hosted by the U.S. Department of State.

Kline, author of the book “blog! how the newest media revolution is changing politics, business, and culture,” discussed the function of blogs in the political arena, how blogs fit in with mainstream news media and the blogosphere’s evolution.

“My own theory is that political bloggers will make it more possible for previously unheard voices to be heard and attract an audience — and for streams of political opinion outside the traditional two-party [Republican and Democrat] rhetoric to gain a following,” said Kline.

For the full transcript:

http://usinfo.state.gov/eur/Archive/2006/Mar/27-734425.html

(An article by Public Relations Society of America;

Click here to visit PRSA website)